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(Marketing and Sales Effectiveness)

См. также в других словарях:

  • Marketing and sales effectiveness — is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. Marketing and Sales Effectiveness is… …   Wikipedia

  • Sales Effectiveness — refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe.Improving sales effectiveness is not just a sales… …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing collateral — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Sales — For other uses, see Sales (disambiguation). Salesman redirects here. For the 1969 American documentary film, see Salesman (film). A beach salesman showing necklaces to a tourist in Mexico …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …   Wikipedia

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